Fan mad about Archie engaging Veronica sells comic

iWon

When comic book store owner Dave Luebke heard that after 67 years, the carrot-topped everyman of the comic world, Archie, was proposing to va-va-voomy rich girl Veronica instead of girl-next-door Betty, he decided to protest by selling his copy of the series' rare first issue.

Luebke's Archie Comics No. 1 sold for $38,837 when Dallas' Heritage Auction Galleries offered it Friday. Heritage spokesman Noah Fleisher said the buyer was a longtime Archie reader and collector from Virginia who did not want to be identified.

"Betty is it. Not Veronica," said Luebke, whose Richmond, Va., store has more than 1 million comics in stock. "This is serious."

And, he said, 99 percent of his customers agree that perky, blond Betty is the clear choice over shiny dark-haired Veronica in the seemingly never-ending love triangle.

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